• Product
  • Push
  • Selling
  • Regional
  • Generalist
  • One size fits all
  • Poor customer data
  • Supplier
  • Reactive
  • Being located everywhere
  • Customer
  • Pull
  • Buying
  • Global
  • Specialist
  • Best fit for each
  • Knowing our customers
  • Partner
  • Proactive
  • Where we really need to be