Hero Section
Featured a cinematic trailer with a strong visual impact, accompanied by a clear call-to-action for purchase.
Overview
Introduced the game’s historical scope and core mechanics, offering a concise value proposition for new players.
What’s New
Highlighted updates, expansion packs, and downloadable content including the Leader Pass and New Frontier Pass.
Media Gallery
Showcased screenshots and gameplay videos to provide a visual sense of the game world.
Editions
Compared Standard, Deluxe, and Platinum editions to help users make informed purchasing decisions.
FAQs & Specs
Listed system requirements, supported platforms, and common support topics to reduce purchase friction.
Pre-order/Purchase Module
Designed as a persistent or anchored module to ensure high visibility throughout the page.
Deep-Dive Sections
Explored expansions like Rise and Fall or Gathering Storm, spotlighting new leaders, factions, and gameplay features.
This flow balanced immersive storytelling with consistent access to key actions, ensuring that users could explore and purchase seamlessly. The structure was then adapted and re-skinned for other Civilization titles and extended to fit the unique branding of additional 2K game properties.