This customer profile tool has been developed to help you understand our customers and look into their working day. To explore their motivations, frustrations and their challenges and see how Thomson Reuters Eikon can help them.
As Thomson Reuters Eikon evolves, so will this tool. Check out the "What's New" page each month so see new content, video, demos, and collateral to help you better understand our customers and their needs.
We interviewed over 70 financial professionals in Australia, Austria, Canada, France, Germany, Italy, Japan, Russia, Singapore, Spain, Switzerland, UK and US – across all markets – and now can offer 28 end user workflows with the launch of this new and improved customer profile tool.
Each workflow accurately portrays the real people for whom Thomson Reuters Eikon is being developed and describes the key benefits that make Thomson Reuters Eikon the single source for fast, intuitive access to critical information and liquidity.
HOME - Access the Home Page at any moment
VIEW PERSONAS - Discover all customer profiles that exist in this tool and navigate with ease through each Asset Class.
COMPARE - Start analyzing. From the Comparison page, select different profiles to compare whether from the same Asset Class or different ones.
DOWNLOADS - Relevant information available to download.
WHAT'S NEW- This tool is evolving at the same pace as Thomson Reuters Eikon. Every month we will publish new content, video, demos and collateral and publish it here for quick and easy access.
FEEDBACK- We want to hear from you. This icon allows you to provide feedback about this persona tool, whether it be general or profile-specific.